What is Media Kitty?
Top working journalists connect with public relations professionals and sources
through Media Kitty. Global, targeted to lifestyle and features beats – from
travel to entertainment, beauty to consumer technology.
Public relations professionals subscribe to exchange news and story ideas, media
trip opportunities, information about products, services and destinations,
jobs, prize offers and more. A hugely popular tool, Media Kitty is used by
thousands of journalists and marketing communications professionals every week.
With an upbeat brand and friendly, helpful service, Media Kitty attracts top
journalists from around the world and the most forward tourism and lifestyle
professionals in the business.
Media Kitty is free for basic services. PR, marketing and other tourism and
lifestyle professionals upgrade to Wild Cat Status and gain unlimited access to
the most complete, interactive service of its kind.
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Where did the name come from?
A playful adaptation of the traditional ‘media kit’, the name came from the
notion that international media relations would be more professional and
efficient if everyone contributed to a “kitty” and took something useful and
relevant away. The Internet is the perfect vehicle for this type of
international collaboration and network.
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How do I subscribe?
It is easy for business professionals and journalists to apply for a
subscription online. Once journalists have had a credential check, their site
access credentials are activated. Marketing and communications professionals
need to select their preferred subscription: CURIOUS CAT, WILD CAT or FAT CAT.
CURIOUS CAT status delivers media leads and a comprehensive listing, free!
WILD CAT status allows you to:
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post unlimited consumer travel news releases where you are the media contact
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post unlimited media trip opportunities for qualified journalist to apply
quickly and easily online
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respond to journalists who post requests seeking to learn about products,
services, events and destinations
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list your business – with photos, links and more – in the Media Kitty who’s who
directory
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access a directory of top media and business leaders
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and more!
FAT CAT status is our ultimate offer as an upgrade for WILD CATS and a limited
number of new clients. Contact us for
more information.
Still unsure? A WILD CAT TRIAL is available and risk-free.
Your account is activated within minutes. You are live on Media Kitty and ready
to access our directory, post new or story ideas and more.
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Why should marketing professionals subscribe?
Are you getting all of the leads and tips you need to effectively market your
business? Do you know the key players in the media world? Are you doing what is
expected of you to properly utilize the Internet for your marketing
communications?
If you are responsible for generating media coverage, you will want to subscribe
this truly unique resource for these reasons:
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you can post unlimited news releases, trip invitations, event and review
opportunities and respond to queries from the top working journalists who want
your news worldwide
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you can access and get listed in the world’s most valued media and lifestyle
contact list with full details about journalists as well as your offer,
searchable by keyword and delivered to the desktops of editors, reporters,
producers and more around the world
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you can do it all in three quick clicks!
Designed for successful journalists and communications professionals who want to
maintain their edge, Media Kitty helps improve efficiency and build a strong,
productive network. Relevant only to the most successful people in this
business, Media Kitty enables you to keep in touch with what is happening with
new and existing contacts regionally, nationally and beyond. Fast,
comprehensive and freshly designed web-based tools offer exceptional ways to
build contacts and lasting relationships. Your new Media Kitty online directory
is fully searchable and gives complete contact details, images and links. Your
news and story idea posting tool is very quick and affordable. And there are no
limits to the number of postings you can submit on behalf of your business or
clients. Each week, our in-house editor reviews all new postings and adds
favorites to weekly e-letter.
Media Kitty is more than just technology. It is a team striving to offer the
best customer service in the industry. Accessible, friendly and on top of the
daily postings makes Media Kitty personal, relevant, and newsy.
Media Kitty is growing daily, in reach and in service. Subscriptions have been
growing steadily since day one – in September 2001. Media Kitty is recognized
as one of the world’s top consumer news sources.
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Why should I go with Media Kitty instead of
other resources?
Media Kitty is about personal connections. Journalists love us and turn to our
members for help. There are no hidden costs. With a WILD CAT subscription, you
get unfettered access to post your news, respond to journalists’ requests,
access comprehensive directory listings and more.
And Media Kitty is about quality. We carefully check credentials of each
journalist accessing our service to ensure that we engage the most credible
professionals in our business. As a result, your messages reach professional
journalists who want your news. Other services are more expensive, less
rigorous with acceptance standards and are designed to restrict access to the
media information you need. Our contact directory and all postings are archived
and searchable by keyword. All subscribers have a complete online profile.
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Who runs Media Kitty?
Media Kitty site content is driven by the network of subscribers who use the
service. Our subscribers post their own content – news, trips, jobs, events and
more – and their postings go live on the site immediately. Easy and fast.
The company is run by a team that works behind the scenes helping subscribers
use the service, scanning postings and connecting people with people where we
can. Every member of the Media Kitty team is excited to help you do business.
We understand that Media Kitty is more than just a web-based solution. It’s
about people helping people. Each team member contributes to customer service,
editorial management, and ongoing networking and international marketing.
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How do we know people are using Media Kitty?
We have tons of journalist and PR professional feedback (see our testimonials).
Journalists spend more than 20 minutes (on average) per week on the site. They
view an average of 16 pages a visit. The industry is logging onto our website
upwards of 25,000 times monthly to get more of what we have to offer.
Additionally, our journalist contacts are not just reading the e-letters we
send, they are interacting with our site: applying for trips, posting
information requests, publishing stories and more.
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Your Options
What’s included with Media Kitty WILD CAT
status?
An annual investment or monthly installments allows you to:
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post unlimited consumer travel news releases where you are the media contact
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post unlimited trip opportunities for qualified journalist to apply quickly and
easily online
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respond to journalists who post requests seeking to learn about services and
destinations
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list your business – with a photo, link and more – in our online directory
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access an directory of top media and industry contacts
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What’s included with a SCAREDY CAT trial?
Your SCARDEY CAT trial subscription gives you short-term WILD CAT access to:
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post two consumer travel news releases
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post one trip opportunity for qualified journalist to apply quickly and easily
online
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respond to journalists who post requests seeking to learn about services and
destinations
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list your business – with photos, links and more – in our online directory
-
access an online directory of top media and industry contacts
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What’s included with CURIOUS CAT status?
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respond to journalists who post requests seeking to learn about services and
destinations
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list your business – with photos, links and more – in our online directory
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Site Features
What is the ‘My Kitty’ feature?
All subscribers use this feature to keep their personal information up to date
and save contacts and postings of interest for future reference. This online
file folder is the place to: change your contact details, opt in or out of our
directory listing, describe your interests and areas of expertise, upload your
photo, update email address and contact information, manage your account, and
store postings and contacts of interest.
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What is ‘Post’?
The Post section of the site is where you upload your news releases and story
ideas, media trip invitations, events and more. For detailed information on
your posting options, visit our tell me more page.
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What is ‘View?’
View is a feature that allows you to view fellow subscribers’ postings by
category. Journalists can view trip opportunities, news and story ideas,
events, contra opportunities, industry updates and the assignment desk.
Marketing and PR professionals use this feature to view all of the above, plus
journalists’ information requests. Use View to access media and industry
contact information in the online directory by name, company or locations as
well.
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What is ‘Search’?
The Media Kitty search engine allows you to search for contacts or content!
It is easy to find relevant content in Media Kitty postings from news and trips
to jobs and events. Search by keyword to easily source postings with our
service. Pick a keyword that best describes the place, topic, product or trend
you are after. Our contact search allows you to search people’s profiles by
keyword for specialties, areas of interest and more. This helps you find
contacts in media and PR around the world based on their personal and
professional profile details.
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What are ‘Links’?
Media Kitty has compiled a list of favorite sites for online resources. The
links page is features quick links to breaking news sources, transportation,
geography and map information, journalism resources, currency conversion and
language translation sites, plus sponsored links.
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